The Future of Casino Loyalty Programs
Casino loyalty schemes are evolving to meet the evolving tastes of players, presenting more personalized rewards and encounters. In 2023, a document by the American Gaming Association uncovered that nearly 70% of casino patrons take part in loyalty programs, emphasizing their significance in customer loyalty. One remarkable figure in this domain is Bill Hornbuckle, the CEO of MGM Resorts International. Under his guidance, MGM has overhauled its loyalty scheme, M Life Rewards, to provide subscribers with customized offers based on their...
