The Evolution of Casino Marketing Strategies
Casino marketing has gone through significant changes over the periods, adapting to new innovations and consumer patterns. In the year 2023, the Bellagio in Las Vegas kicked off a comprehensive marketing program that employed data insights to reach potential clients more effectively. This approach has allegedly boosted their visitor figures by a quarter, demonstrating the impact of data-driven approaches. One influential figure in this change is Mark Frissora, the ex- CEO of Caesars Entertainment, who stressed the significance of tailored marketing...