The Evolution of Casino Loyalty Programs
Casino loyalty programs have changed the manner players engage with gaming locations. At first designed to compensate repeated visitors, these schemes have developed into complex systems that utilize data metrics to boost customer experience. According to a 2023 analysis by the American Gaming Association, nearly 80% of casino patrons participate in some variation of loyalty program, emphasizing their significance in the industry. One notable individual in this transformation is Jim Murren, ex CEO of MGM Resorts International, who emphasized the value...