Casino loyalty schemes have changed substantially over the decades, developing from basic punch cards to sophisticated digital systems that compensate players for their patronage. These programs are designed to enhance customer loyalty and boost player involvement, offering various incentives such as free play, dining offers, and exclusive event access.
One significant example is the Caesars Rewards program, which has increased to comprise over 60 establishments across the United States. This program allows members to gather points for every dollar exchanged, which...
